The Lansdowne branding project was a comprehensive and cohesive campaign, beginning with the creation of a unified identity that reflected the resort's upscale, wellness-focused brand. This foundational work started with the logo and extended to a detailed set of brand guidelines, dictating everything from typography and color palettes to the brand's tone of voice. This new identity was then deployed across a wide range of materials, in both print and digital media. A series of informative booklets, print advertisements, signage, and email templates were created. The entire campaign was meticulously crafted to present Lansdowne not just as a resort, but as a destination for discovery, wellness, and refined experiences.