Working with entwine wines, the focus was on the simple yet powerful idea that food and wine are the perfect pairing. This concept became the foundation of a comprehensive campaign that resonated across multiple platforms. The message was brought to life with interactive point-of-purchase displays, print collateral, social media, and trade show booths. To make the connection even more direct but playful, bottle hang tags in the shape of “speech bubbles” offered specific pairing suggestions from the bottle.