This project was a true creative journey, starting with the distinctive Switchel label design featuring hand-done typography and illustrations. This foundational work then blossomed into the vibrant transformation of its sister drink, Spritzel, carrying forward that authentic, handcrafted aesthetic. Finally, the design expanded to encompass the sophisticated packaging for the Apothecary ACV+CBD line. Beyond just the packaging, I handled the complete packaging design, developed supporting marketing elements, designed the website, as well as trade show booth and other materials.